Since Payro opened in 1967, it has been dressing the city of Benidorm and the surrounding area (Villajoyosa, Altea, Finestrat, Alfaz, Polop, La Nucia, Callosa) in the finest and most prestigious national and international brands of men’s and women’s clothing. Brands such as HUGO BOSS, ARMANI, NAPAPIJRI, AERONAUTICA MILITARE, REPLAY, HAMAKIO, LEVIS, FRED PERRY and others are featured in our showroom, and our personalised and attentive service makes us a leading name in the world of fashion in Benidorm.